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Ideation & Strategies

Solution Design

Private Consulting

Designing the cause for the effect

OLFAC3 Perfumes
Award-Winning Malaysian Luxury Artisanal Perfumery House

Co-Founder & Investor

Strategy, Commercial & Marketing

Creating the first international perfumery brand from Asia

I make ideas happen. I work with highly motivated and high-performing individuals and business leaders to identify and realise possibilities in the digital, creative, content creation and social space.
I lead, advise and execute on service strategy & design, business models, marketing & positioning, partnerships, and alliances.

6.5 years in audit, 4 years in financial consulting, 4 years in ICT industry funding, 2 years in broadcast media & mobile interactivity, and 4 years in broadband & social media service design before I started on my own. Qualified as a CPA.

I believe it's not only what we do. It's why, how and who we do it with.

Some of the things I've done:

Developed & built the financial model for Tony Fernandes's takeover of AirAsia, now one of the most successful low-cost airlines in the world.

Developed the 3G Content strategy for ASTRO/Maxis to successfully secure the mobile spectrum in Malaysia.

Successfully launched the first 4G WiMAX Wireless Broadband Service in South East Asia as EVP of Product Strategies & Development for P1.

Co-conceptualised & executive produced "15Malaysia", the acclaimed Malaysian short-film anthology screened at the Busan International Film Festival.

Created AIDSAware, the most impactful cross-media campaign on HIV & AIDS awareness in Malaysia while it was active.

Lead Consultant for Sony Interactive Entertainment Worldwide Studios (SIE WWS, San Diego), leading to Sony setting up their international game development studio in Malaysia, their first worldwide beyond the United States, Europe and Japan.

Led and launched webe community for Telekom Malaysia, the first fully-funded crowd-backing platform empowering Malaysians to co-create positive change.

Launched and led for Datin Paduka Marina Mahathir to inspire & empower women through independent travel and community.

Designed the crowd-funding strategy and co-producing "Pendatang", Malaysia’s first successfully crowd-funded movie to be released in 2023.


I'm also in the process of writing down the rubbish in my head before I forget them all.

Good people, good conversations and good whiskey make my day.

What I Do: About Me
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